“This meeting could have been an email.”

We’ve all been there—endless meetings that suck the energy out of our day. Most of them are avoidable, draining hours that could be spent on real work. Status updates, check-ins, endless syncs…does anyone remember what we’re actually building?

We believe that meetings should be rare. The goal isn’t to sit in more rooms (or Zooms) nodding along on mute—it’s to get things done. Meetings have become the default, but they shouldn’t be.

As organizations grow, communication becomes exponentially harder. Each new person adds more connections, making coordination complex. The result? More meetings, but less clarity.

Instead of solving problems, meetings multiply them. The image shows it all: a few people, a few connections; more people, a web of tangled communication.

Imagine a world where your workday is yours again, where you can focus, create, and produce with minimal interruption.

It can happen. It is possible. On the first working day of 2023 Shopify famously eliminated over 320,000 hours of meetings, allowing the company to deliver nearly 25% more projects.

This is about more than just reducing unproductive meetings. This is about protecting valuable time and letting everyone focus on their craft, doing their best work.

• Automation over agendas: Most meetings can—and should—be automated. Status updates, progress tracking, decision-making? A meeting isn’t required.
• Insights you can act on: Get a bird’s-eye view of your situation and identify areas of inefficiency to fix.

Enough is enough.

It’s time to walk away from meeting hell.

We’re not anti-meeting—we’re anti-wasting-time.

Be part of the new wave of productive teams who are choosing to meet less and do more.

For early access and to start reclaiming your time email malcolm@modulir.com and tell us about the meetings in your life that can kick rocks.